Albastar: Christening of the first boeing 737-800 EI-IAS, new livery and new uniforms for the crew

With the FlyAlbaStyle pay-off, Albastar presents the new next generation Boeing 737-800 named “Eden” and the new flight crew uniforms.

In just a few weeks from its seventh year of activity, that began on 31 July 2010 with the take-off of the first Boeing 737-400 EC-LAV named “Pino D’Urso”, Albastar, a private Spanish airline, presents the company’s complete restyling based on the new FlyAlbaStyle pay-off, anticipating the stylistic revolution of the carrier.

In front of a crowd of more than one hundred officials, journalists and business partners at Milano Malpensa airport , the carrier’s Italian operating base, in collaboration with Sea Aeroporti Milano, on Thursday 22 June it was time to celebrate many new things, starting with the arrival of the first next generation, Boeing 737-800 that has a new and elegant livery: alongside the original red, a lovely green appears on one side of the fuselage and on the tail, where the historic “A” of the carrier’s name stands out. A dedication also goes to “Made in Italy” where the crew takes off in elegant uniforms, this time designed and produced entirely by a team of Italian craftsmen, in red and blue like the interior of the new B737-800 and which also feature green details like the tail of the plane.

For the first Boeing 737-800, EI-IAS registration, the evocative name “Eden” has been chosen as a tribute and in honour of the first historic Italian business partner of the airline company, Eden Viaggi. From the onset, Eden Viaggi organised part of the short-medium flight routes of Albastar and whose owner, President Cav. Lav. Nardo Filippetti, “godfather of the event”, was present at the ribbon-cutting and christening ceremony of the aircraft that took place as usual under the Fire Brigade’s impressive arch of hydrants.

In line with the development plan, Albastar’s commercial fleet now comprises six aircraft, two Boeing 737-800 (outfitted with 189 seats in one class) and four Boeing 737-400 (outfitted with 170 seats in one class). The addition to the fleet of the Boeing 737-800 will allow Albastar to extend its area of operations beyond its European destinations. As for the summer period, Albastar, in collaboration with numerous European tour operators, will offer direct flights departing from major Spanish, Italian and European airports to some of the most important and well-known holiday destinations: Balearic Islands, Canary Islands, Greek Islands, Southern Italy (Catania and Lamezia Terme), Israel, the Red Sea, European capitals, pilgrimage sites and the new entries The design of the new uniforms, for both pilots and flight assistants, arises from listening to the needs of the flight crew and is the result of the creativity of Mrs. Daniela Caruso, President of Albastar and of experienced high fashion consultants. Every detail has been examined in order to make the uniform pleasant not only aesthetically, but also to wear. Particularly charming with a dynamic approach, the hostesses’ uniform consists of four different combinations: the flight assistants can choose to wear trousers, a skirt or a dress, and at their discretion, they can choose either a red skirt or a blue one. The fabrics selected are of the highest quality, refined so that they are comfortable, natural, soft to wear and durable. Equipped with useful features, they have been designed to meet all the needs of our cabin staff, from boarding to on-board service activities, so that they provide an elegant yet comfortable solution at all times. Even Albastar’s historic red cape has been redesigned to offer a modern out-fit.

Furthermore, Albastar renews its partnership with Opera Italia Srl for the distribution of the on-board magazine, whose editor is Domenico Marasco, Viaggi del Gusto magazine. VdG magazine, in its personalised monthly edition for Albastar, offers an insight into the world of tourism, travel, food, manufacturing and Made in Italy in its broadest sense. A container-like magazine, almost exclusive in Italy, about the beautiful, the good and the well-made of Italy – whose mission is to promote national excellence and, consequently, the reference territories, thanks to important names in specialised press and prestigious experts from the academic world and professionals.

“Over the years, the passion for our work and the possibility of offering a flexible and quality product, attentive to the needs of the market and those of passengers, have repaid us and Albastar has successfully established itself as a reference airline for many Italian clients. My thanks go to all of you for believing in our business and managerial project, for allowing us to grow and to identify the new goals we need to achieve. A special thought goes to all the Albastar team, a group of professional people who work with optimism and the utmost dedication”, comments Giancarlo Celani, Chief Commercial Officer of the carrier.

“SEA is happy to see that Milan airport has been chosen as the catwalk to introduce new distinctive elements that characterise the Albastar brand. Malpensa is experiencing a magical period with passenger traffic that has been growing steadily for the past two years now, a marked acceleration from November with a growth of more than 14% in the past 8 months and 13% in the freight sector – says Andrea Tucci Director of Aviation Business Development of SEA. The airport now has an enviable portfolio of destinations served, having exceeded the threshold of 200 this season. We must thank carriers like Albastar who rely on the quality of our infrastructure and on the market potential that revolves around our airport, for the investments and for the added value they bring to the territory. Evidence of this today, is the presentation of the new B737-800 Neo, one of the most efficient and technologically advanced aircraft, which will be employed by Albastar in Malpensa.

Finally, Albastar thanks Eden Viaggi and its President Cav. Lav. Nardo Filippetti for having believed in the airline company from the onset, seven years ago. The name “Eden” given to the new B737-800 is a tribute to the Tour Operator and a wish for future mutual success stories.